This program, which is still in Beta testing to only 1% of Facebook users, delivers targeted ads based on the real time comments of the Facebook user. Until now, Facebook ads have not been an effective tool for an individual hotel property. This creates a significant opportunity. For example, if you are a hotel in Miami your ad could appear to a Facebook user after they enter, “Planning my Miami vacation”. The ability to reach potential guests as they start their travel planning process is exciting.
Unfortunately the program is still in testing so we will have to wait to test it’s effectiveness. For more information about the testing check out: http://www.allfacebook.com/facebook-tests-real-time-ad-targeting-2011-03
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