Search Engine Marketing

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Search Engine Marketing

Definition-What is Search Engine Marketing is commonly referred to as Paid Search, Pay Per Click and Sponsored Ads. This strategy involves bidding on key words or phrases for the ad to appear either at the top of the page or on the side bar. There are only 3 spots on the top of the page, thus the more expensive the bids to appear in this area and only pay when someone clicks on the ad.

Benefits:

  • Immediate visibility on Page 1 of the search engines
  • Increased traffic to the website

Process:

  • Customized Plan based on budget and timeframe
  • Research of key search terms or phrases
  • Create unique ads based on key search terms
  • Create unique landing pages to support key search terms
  • Establish campaign budgets and place ads
  • Monitor the results and tweak the spend and key word phrases for best ROI
  • Determine if Mobile search is applicable

Mobile Paid Search:

  • Mobile and smart phones searches are exploding
  • Combines traditional PPC with mobile search
  • Unique features such as click to call and ease of booking
  • Formatted to the smart phone and tablet requirements