Don't let your guests define your hotel's look
Quickly, when was your last round of professional photos taken? Was it after the most recent renovation? Was it the grand reopening? Or was at the opening of your property more than 5 years ago? If you haven’t had professional photos taken in the last 5 years then your property may be misrepresented in the eyes of you guests.
When you think about the way your property is visually represented on the internet you might only consider what’s on your website and in your booking engine of choice. The truth is that your official images are a tiny fraction of the imagery that represents your hotel on the web. Most visitors will use a search engine to find your property, and unless your SEO marketing budget is very high, there is a good chance that a review site or OTA site will take the top slots. Those OTA’s all offer guest reviews with the option to upload visitor images.
As of 2019 there were over 859 million user reviews and opinions shared on TripAdvisor. With a large portion of those including images taken by the guest. These images range from the benign to the terrifying. Guest images taken with poor quality phones can make a well lit space look dark and dreary. Don’t let a minor housekeeping or maintenance slip up become a rallying point for complaints.
Top 5 Reasons why your property should use professional photography:
Overall, while user-generated content can be valuable for social proof and engagement, it should not replace professional photography when it comes to representing a business’s brand identity and values.
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