Whether or not you should invest in optimizing your website for Bing depends on your specific business goals and target audience.

Bing is the second most popular search engine after Google, and it has a significant market share, particularly in certain regions and demographics. Globally Google maintains 92.41% of the search engine market. Bing in the second position maintains 2.46%. If your target audience is more likely to use Bing, then it may be worth investing in optimizing your website for Bing after you have completed your optimization for Google search.

While Google is the dominant search engine with a larger market share, Bing still has a significant user base and can be a valuable platform for reaching certain demographics or industries. Bing’s audience tends to skew slightly older and more affluent than Google’s audience, and it may be more popular in certain regions or among business professionals.

In terms of advertising features, both Google and Bing offer similar tools for keyword research and targeting. However, the cost-per-click (CPC) for keywords on Bing is generally lower than on Google, which can make it a more cost-effective option for some advertisers. This can be especially useful if your organization wants to experiment with PPC campaigns without investing a great deal of money.

If you’re unsure, it may be helpful to book a consultation with an eMax digital marketing expert to determine the best strategy for your business.